FACEBOOK VS GOOGLE, WHO'S BETTER?
The world of online advertising can be a difficult place to understand, especially when you are first getting started. There are many different schools of thought out there, and it can be hard to know who is giving you the best advice that will put you and your business in the position to succeed. This is the problem our business faced when we decided to take our advertising online. We decided to spend some time to research and understand the best online advertising platforms that were available to us.
Our research led us to the two main juggernauts of online advertising, Facebook and Google AdWords. After spending countless hours on research, reading books and experimenting on both platforms with my own money, I’ve gained some integral knowledge that I’m certain can help people out there who are undecided on whether or not they should go with Facebook or Google Ads. Here are some of the benefits both platforms present to online advertisers.
This is an important area to consider when you are making a decision as far which company you to use for your advertising. Online marketing is one big competition for the attention of consumers, and both platforms present key advantages that you should be aware of when you are getting started. According to research, more than 1 billion people are active on Facebook daily. Yes, 1 billion. Now what does that number mean to an advertiser, it means that roughly 15% of the people on the planet are active Facebook per day, which means that there is a high likelihood that your customers are browsing Facebook daily.
For online markets, this information creates a major opportunity to get their products and services in front of the eye balls of potential customers. On the other hand, over 3.5 billion people are using Google search on a daily basis. This means that roughly 50% of the people on the planet are active on Google, which again presents a goldmine for online businesses who are aiming to sell their products to customers using Google. You may be thinking, go Google, but wait; the story doesn’t end there.
If you’ve made it this far in the article, it’s pretty clear to see that Facebook and Google are the two major players in the world of online marketing. That being said, both of these platforms do present benefits that are unique to them if you decide to go with either or. Facebook owns Instagram, which brings in about 800 million active users per month. On the other hand, Google owns YouTube, which has about 1.3 billion users and over 5 billion videos for people to watch. I’m sure you are beginning to see that the decision of which online advertising platform marketers should use is not a clear-cut as it may appear to be.
Most of your decision will have to be based on what you are selling and who you are aiming to sell to. The best way to understand the platform that will serve your business the best is to conduct as much research as possible and run tests against your hypothesis and findings. That is the professional and responsible approach that I urge you to take if you are considering marketing with Facebook or Google.
3. I want it all!
Now there is a third school of thought which is this, I want to be everywhere the attention is. There are some companies and online personalities that utilize both Facebook and Google for their advertising needs. The two main reasons they take this approach is for brand awareness and of course, more sales. If these are your two main objectives for deciding to go online, which they should be, then you should consider taking this approach as well.
The reality is that both platforms work well for many businesses that are operating online. The biggest differentiator however is your understanding of how to utilize all of the marketing channels they offer to maximize your returns. So my advice is to spend some time, or a considerable amount of time on doing your due diligence. Don’t just jump in there and start throwing money at Facebook and Google hoping to turn a profit. That’s called hope advertising, you should avoid that kind of behavior. Now you will have to pay to play (spend money to learn how advertising works), but it’s important to do so with a strategy. Do that, and you’ll succeed no matter if you decide to use Facebook or Google for your advertising.
Leave a comment below and let us know what online marketing platforms you use to run your business.